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OMA Annual including Global Award Winners

  • Global Award Winners unveiled during GlobalShop 2016

    March 24, 2016

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    A.R.E. | POPAI The New Association announces the winners of the sixth annual Global Awards to recognize the best in-store marketing solutions in the world.

    Las Vegas, NV (March 24, 2016) – A.R.E | POPAI The New Association announced the 2016 Global Awards Winners at GlobalShop in Las Vegas on March 23, 2016. Each year, the POPAI Global Awards recognize excellence in point-of-purchase advertising displays and marketing-at-retail activations by bringing together gold-winning displays from individual Global POPAI offices’ own industry awards to find and celebrate the international best-in-class.

    “POPAI Awards are run in 36 countries globally. To win an award in your local country is a well-deserved recognition of excellence, but to go up against the best-of-the-best from around the world and finish on top is a truly outstanding achievement,” said Steven Weiss, CEO of A.R.E. | POPAI The New Association. “It’s undoubtedly the pinnacle for any retailer, brand or supplier that’s serious about engaging the modern shopper and enhancing the total shopper experience.”

    This year’s Global Awards had 10 countries enter over 50 displays.

    The 2016 Global Award Winners are:

    Alcoholic Beverages, Permanent - Fishwick Printers
    Alcoholic Beverages, Temporary - EDA Australasia
    Beauty & Cosmetics, Temporary - POP this POP That Ltd
    Beauty & Cosmetics, Permanent - Arken POP
    Consumer Electronics, Temporary - Cheil
    Food, Grocery & Convenience, Temporary - TupiniquimComunicação
    Food, Grocery & Convenience, Semi-Permanent - Menasha
    Healthcare, Temporary - STI Group
    Mass Merchants, Non-Food, Temporary - BestSellerAgenturfürAbsatzförderung GmbH
    Retail Service Providers, Permanent - Dalziel and Pow
    Sales Promotion, Permanent - BÉFLEX Zrt
    Shopper Marketing Campaigns, Temporary - Active Display Group
    Shopper Marketing Campaigns, Semi-Permanent - HMY Group
    Signage, Permanent - AUDI AG

    Congratulations to all of the 2016 Global Award winners. To see the winners and read more about the competition, go to www.popaiglobalawards.com.

    To view the winner reel, click here.

  • POPAI Women's League Presents Webinar With Lindsey Stemann

    Oct 20, 2015

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    GoToMeeting Webinar

    Lindsey Stemann - Vice President of Client Development @ Intero Advisory

    Presentation Title: The Longest 8 Seconds

    How To Jumpstart LinkedIn & Create Opportunities
    Knowing how to use LinkedIn the right way can be daunting. In this 60-minute webinar we will lay the foundation for LinkedIn, equip you with important LinkedIn terminology, review Privacy Settings to customize your experience, and walk through a tour of the homepage. LinkedIn prompts you with many ways to participate, so understanding the "how to" will provide you with easy ways to connect, start conversations and engage for personal and organizational brand awareness.



    About Lindsey Stemann

    Lindsey is responsible for launching the first expansion of Intero Advisory. As Vice President, she has first-hand experience with LinkedIn and the role it can play in expanding a personal and professional network. Intero Advisory has trained more than 8000+ business professionals since 2011 on "why" LinkedIn and the "how-to" for branding/marketing, business development, building a talent pipeline for recruiting, and creating career opportunities.

    Intero Advisory | www.interoadvisory.com
    Intero Advisory empowers people and organizations to build a creative and competitive professional brand. We do this using the most powerful business tool available online, LinkedIn. We believe that LinkedIn is Business, not Social. We have helped thousands of businesses and employees to better understand how LinkedIn can play an active role in branding, sales development, recruiting and career advancement strategies. We stand ready to share our LinkedIn skills with you and your organization.


    Date: October 20, 2015
    Time: 12:00 PM - 1:00 PM CST
    Cost: Free

  • POPAI Women's League Lunch & Learn

    Oct 14, 2015

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    October 14, 2015
    Wednesday, October 14, 2015
    Time TBD

    Vincent's
    1100 Nicollet Mall
    Minneapolis, MN 55403 (between S 12th St & S 11th St)

    Join the POPAI Women's League for a Lunch & Learn with Jody Rowland, Manager-Customer Experience at Polaris Industries


    Presentation: The Longest 8 Seconds
    How Rodeo gave me the tools to ride out today's marketplace and make death-defying decisions in my marketing career.

    Jody began her marketing career as a copywriter and point of purchase manager at ShopKo Stores in Green, Bay, WI, over 25 years ago, and has navigated from those early years in customer connections through the agency world at Campbell Mithun on the Kmart account, and worked on RedWing Shoes for Colle +McVoy. That led into e-commerce at Digital River and FanBuzz for such brands as the National Hockey League, ESPN, Samsung, Nikon, and Elvis Presley Enterprises.

    Jody's current role as Customer Experience Manager at Polaris Industries involves developing omni-channel marketing programs for such brands as Indian and Victory motorcycles, Ranger and RZR side by side off road vehicles and the new SlingShot roadster. Initiatives include creating seamless end to end customer experiences from connections as varied as a demo ride at Sturgis, to a branded website, among social media channels, and ultimately at a dealer showroom kiosk and sales counter.

  • POPAI University Master's Program

    October 6-7, 2015

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    October 6-7, 2015
    Tribune Tower, Campbell Hall
    435 N Michigan Ave, Chicago, IL 8:00 - 5:00 PM both days , Dinner following on the 6th

    The POPAI University Master's Program is a two-day rigorous educational program that requires academic application and performance with great rewards. You'll leave understanding the basics of the rapidly-changing shopper marketing industry and insights into the future of the industry.

    By enrolling in the POPAI University Master's Program you will receive the following benefits: - Initial preparation to take and pass POPAI's MaRC exam - A deeper understanding of all aspects of in-store marketing— from research to production to creative innovation to executing in-store marketing programs - A new network of colleagues - The opportunity to learn from experts in the industry

    Who Should Come? - New professionals involved in account management, design, production, sales, research and more. - Seasoned professionals who want to brush up on the basics and know the trends - Professionals who's like to take the fast track to MaRC certification

    Attending? Use the POPAI Hotel Room Block at the Godfrey Hotel located at 127 W. Huron Street!

    Make your room reservations by calling the hotel at (312) 649-2000 and reference "POPAI Room Block" or click the following link to reserve online: POPAI Reservation Link
    Room Rate: $229/night
    Valet parking: $60/night

    Reservations must be made Monday, September 14, 2015. Availability is limited and on a first come, first serve basis.

  • West Coast POP Show

    September 24, 2015

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    4:00 PM - 8:00 PM
    Terra Gallery, 2nd Floor
    511 Harrison Street
    San Francisco, CA 94105
    The West Coast POP Show is the only show dedicated to honoring point-of-purchase (POP) on the West Coast. This event features The West Coast POP Show Awards, which includes a competition, showcase and awards ceremony featuring the most creative and dynamic POP and packaging executions sold, produced or marketed on the West Coast.

    POPAI Members $75
    Nonmembers $125
    Brands and Retailers $25


    For more information, visit popai.com/wcpop

    POPAI Hotel Room Block
    Grand Hyatt San Francisco
    345 Stockton Street
    San Francisco, CA 94108

    Click the following link to reserve your room:
    https://aws.passkey.com/event/13891640/owner/4569/home
    Reservations must be made Friday, September 4. Availability is limited and on a first come, first serve basis.

  • POPAI Women's League Welcome Dinner

    September 23, 2015

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    5:00 PM - 7:00 PM
    Grand Hyatt - Union Square Room San Francisco, CA
    5:30 PM – 6:00 PM - Cocktails
    6:00 PM - 7:00 PM - Dinner


    Giovanna Dottore Speaker Presentation with Q&A, Dessert

    About Giovanna
    For 15+ years Giovanna Dottore has remained young at heart by playing on one of the world's biggest playgrounds, Mattel, Inc. Currently, she oversees the marketing and operations for Mattel's Toy Stores in the U.S. With over 453,000 visitors annually, her favorite part is when a child smiles and the imagination sparks. In her earlier days at Mattel, Giovanna was responsible for all in-store merchandising efforts for the boys brands placement at Wal*Mart and Toys'R'Us. She sits on the board for the Women of Mattel and has been a mentor in Mattel's MBA Intern Program.

    PWL Member $95 | Non-PWL Member $125

    POPAI Hotel Room Block
    Grand Hyatt San Francisco
    345 Stockton Street
    San Francisco, CA 94108

    Click the following link to reserve your room:
    https://aws.passkey.com/event/13891640/owner/4569/home
    Reservations must be made Friday, September 4. Availability is limited and on a first come, first serve basis.

  • POPAI Research: The Health Care Category (Webinar)

    Wednesday, September 16, 2015

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    12:00 PM - 1:00 PM CST
    GoToMeeting Webinar
    Please join us for the POPAI Research Webinar on the Health Care category from the 2014 Mass Merchant Study hosted by Madeline Baumgartner, POPAI Research Manager! Learn where the purchase decisions were made, characteristics of the Health Care shopping trip, and the effectiveness of in-store Health Care displays.


    Please join my meeting from your computer, tablet or smartphone.

    https://global.gotomeeting.com/join/512128805

    You can also dial in using your phone.
    United States : +1 (646) 749-3131
    Access Code: 512-128-805

  • Popai asia summit: from shopper marketing to in-store experience

    September 1-2, 2015

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    8:45 AM - 4:45 PM
    Marina Bay Sands Hotel, Singapore
    Attend the POPAI Asia Summit, to learn topics from shopper marketing to the in-store experience. Learn from two keynote speakers, four panel discussions and seven speakers during two days for a diverse educational offering.


  • POPAI India OMA Awards: Merchandising at its best Open or Close

    POPAI India celebrated its 3rd edition of Outstanding Marketing-at-Retail Awards 2013 on 21st February 2013 at Bombay Exhibition Centre, Mumbai.

    Point of Purchase Advertising International (POPAI), a world renowned Global association of Marketing-at-Retail has been holding the prestigious OMA Awards worldwide over 55 years. The awards recognise the most innovative, engaging, and effective displays at retail.

    The main objective of OMA Awards is to recognize the talent and skill in designing, production, and presentation of In-Store Advertising. The event has grown by the year this year 207 entries were received from 29 companies against 108 entries from 22 companies last year.

    The categories too have expanded this year totaling 14 and classified as:
    - Modern Trade – Permanent
    - Modern Trade - Temporary
    - Traditional trade

    This classification provided a greater opportunity to showcase creative and recognition for the efforts on the industry platform. Total of 20 Gold, 22 Silvers and 18 Merit Awards were given away in 24 categories. Additionally there were three Displays of the Year Awards which are the POPAI's highest honor, and is chosen from the Gold OMA winners.

    Vista Retail, Classic Retail Imaging Pvt. Ltd., and Studio Thorn Integrated Promotions Pvt. Ltd. are the winners of Display of the Year 2013 in three categories mentioned above.

    The OMA Award jury panel comprised brand marketers, retailers, shopper insights professionals, and POP designers. The second phase of judging was completed on the POPAI India show floor where all the shortlisted entries (by online judging) were displayed on the show floor and judges evaluated these displayed entries for final result. This was the first time that onsite judging was done and appreciated by lot of visitors and juries.

    The event was supported by Max Flex & Imaging Systems Ltd who has been associated with OMA Awards since last year.


  • The world retail congress announces international business presenter as congress chairman Open or Close

    The World Retail Congress Asia Pacific, the premier thought-leading conference on Asia Pacific retail, will take place from 19th to 21st March 2013 in Marina Bay Sands, Singapore; a premier shopping destination in one of the world's great retail cities.

    With just less than one month before the Congress begins in Singapore, Lucy Van Den Heede, Head of Content of The World Retail Congress Asia Pacific, is delighted to announce the confirmation of Rico M. Hizon as Congress Chairman.

    Rico M. Hizon is the anchor of the BBC's business and finance programme Asia Business Report which is broadcast daily to more than 300 million households worldwide.


    "We are very excited to have Rico on board for the 3rd Annual World Retail Congress Asia Pacific", said Lucy Van Den Heede, "Rico's global presence and Asian focus is the perfect complement to what the Congress aims to achieve".

    Lucy Van Den Heede said of the announcement, "Global retail interest has been focussed on Asia at large for some time but now increasingly is looking beyond the well-known growth stories at the 'Tiger Cub' economies of Indonesia, Malaysia, the Philippines, and Thailand. It is apt that Rico, our Congress Chairman, is a representative of the Philippines, a current area of exciting retail growth".

    The World Retail Congress comes at a fascinating time for retail in Asia Pacific. The retail market in the Philippines, Rico's home country, is currently displaying its tenacity and potential by attracting high-profile global brands. The global furniture phenomenon Ikea has announced it plans to enter the Philippines with three stores in Manila and longer term intentions for expansion across the country.

    SM Prime, the largest shopping mall and retail operator in the Philippines, has just reported an after-tax profit rise of 16% year-on-year. This is the second year that SM Prime's profit targets have been surpassed by a considerable margin.

    Further positive developments in Asian retail have seen Thailand's Central Group unveil domestic and regional expansion plans while Tesco has announced large-scale developments in its Malaysian operations and Japanese e-tailer Rakuten has revealed plans to enter the Malaysian market this year. The Japanese brand Uniqlo has unveiled plans for entry into Indonesia with European retailers Zara and Massimo Dutti further extending the Indonesian retail experience.

    These developments take place in the context of wider economic development. Recent data predicts that by 2050, the Philippines will be the world's 16th largest economy, a jump of 27 places from 2013.

    The other 'Tiger Cubs' are predicted to follow closely behind with Indonesia, Malaysia and Thailand as the 17th, 21st and 23rd largest economies by 2050. This illustrates not only an ongoing shift in the global economic centre of gravity but also shifting sentiments within Asia Pacific.

    The World Retail Congress Asia Pacific will tackle these themes and much more as well as providing an unparalleled networking and knowledge-exchange opportunity for over 600 of Asia Pacific's senior retail leaders.

    About World Retail Congress Asia Pacific 2013:

    The World Retail Congress Asia Pacific 2013 will take place from 19th – 21st March 2013 in Marina Bay Sands, Singapore.

    Now in its third year, the World Retail Congress Asia Pacific is the premier event for global retailers trading in Asia Pacific countries and is a chance to review and debate the game-changing opportunities on the horizon. The World Retail Congress Asia Pacific is the only pan-retail event for senior executives in the industry and every year sees exclusive research unveiled in direct response to delegate information needs and interests.

    The World Retail Congress Asia Pacific 2013 will bring together over 600 of the most senior retail executives from across Asia Pacific as well as leading international brands and multinational retailers. A variety of informative and innovative learning opportunities will be centred on four core themes - Digital, Consumer, Market and Retail.

    World Retail Congress Asia Pacific is delighted to be working in partnership with the Singapore Retailers Association. SRA is a strong and unified group that promotes the interests of local, regional and international retailers. The World Retail Congress Asia Pacific 2013 will be the meeting place for this important group where retail leaders will share global market intelligence and insights into growth opportunities and trends in the Asia Pacific market.

    The World Retail Congress Asia Pacific will also be working closely with its co-sponsors Deloitte and MasterCard Worldwide. John Brown Media, Agility Global Integrated Logistics and GFK join the 2013 Congress as key partners.

    Confirmed Delegate Companies:

    Arundel Spar, Globe Telecom, Inc., DSG International Sourcing Limited, Shanghai Silk (Group) Brand Development Co Ltd, Galeries Lafayette, Defi Beijing Signage, Alliance Boots, City Super Group, UNGA International, Sacoor Brothers, Wing Tai Retail Management Pte Ltd, Yebhi.com, Worldwide Retail Store, Lindt & Sprungli (Asia-Pacific), Friedlander Sachs, Bata Shoe Organization, Wikimart, Tomei Consolidated Berhad, Dune International, Diva International, NTUC Fairprice Co-Operative Limited, Samsung Electronics Co, PT Matahari Putra Prima Tbk.

    Media contact:

    Pelham Bell Pottinger Asia
    Niall Archibald / Natalie Ng
    Tel : +65 6333 3449
    Fax : +65 6333 3446
    Mobile : +65 9450 7678 / +65 9061 7047
    Email : narchibald@pbp.asia / nng@pbp.asia

  • 'Clicks and bricks': getting digital retail right in asia pacific Open or Close

    World Retail Congress Asia Pacific, the premier thought-leading conference on Asia Pacific retail, will take place from 19th to 21st March 2013 in Marina Bay Sands, Singapore; a premier shopping destination in the one of the world's great retail cities.

    A key aim for the Congress will be to deliver global intelligence with an Asia Pacific focus on digital retail matters. The continuing boom of online shopping in Asia Pacific and the opportunities and challenges brought by e-commerce (electronic commerce), m-commerce (mobile commerce) and s-commerce (social commerce) require agility, flexibility and market intelligence among retailers as they aim to capture the large markets of Asia Pacific.

    At the Congress in Singapore next year over 600 of the most senior retail executives from across Asia Pacific as well as leading international brands and multinational retailers will consider the question of their online and offline presence in the Asia Pacific retail market and aim to discover what the right balance is between online 'clicks' and physical 'bricks'.

    Asia Pacific is the largest retail market in the world and continues to promise even more impressive growth. As Dato' Dr. Jannie Chan, Chairman of the Singapore Retailers Association, notes:


    "While developed markets may see a plateauing of consumer demand, many areas in Asia are still in the development stage, and consumers are being offered opportunities that they have never had before. As the world gets smaller, global brands are making their presence felt in more markets, consumers are travelling to more countries more easily and more affordably, and the internet has literally brought the world's retail stores to everyone's home. Consumers' appetites in Asia are whetted and far from saturated, ensuring further growth potential for Asian retail."

    Even while retailers continue to establish their traditional bricks-and-mortar presence the online shopping boom increasingly takes hold in Asia Pacific. There are big decisions to be made as global retailers tackle local markets and local retailers look to go global; companies may pursue a traditional outlet strategy, focus on online sales or attempt to combine the two.

    A critical factor in successful online sales is internet penetration. As Lucy Van Den Heede, Head of Content of World Retail Congress Asia Pacific notes: "Large populations do not automatically translate to a large online retail market without the presence of widespread internet access". While there are examples of world-leading internet access in Asia Pacific, with South Korea at 82.5% and Singapore at 75%, some of the largest Asian populations have low rates of access when compared to averages of developed countries globally.

    In June 2012, 40.1% of China's population had internet access while only 32.4% of Filipinos, 22.1% of Indonesians and 11.4% of Indians could shop online. At the far end of the spectrum only 1.0% of Myanmar's population of 54.5 million had internet access. There remains enormous potential for expansion of the online retail offering across Asia Pacific.

    World Retail Congress Asia Pacific will encourage expert views and informed debate on this topic at the 2013 Congress in Singapore. However, as Ms. Van Den Heede notes, already a number of lessons are clear:

    "Firstly, retailers expanding in Asia Pacific must remain flexible and agile in the face of localised conditions in different countries; there is no one homogenous Asia Pacific retail market and local needs must be considered and accounted for.

    "Secondly, the blurring of the online and offline retail offering will be a feature of the future. The bricks-and-mortar store will of course continue but may not be a consumer outlet as much as a consumer support centre or a flagship for the brand. Furthermore, the store may have to become a more immersive and interactive experience where online and traditional retail merge.

    "Lastly, any digital presence must be user-friendly, slick and well-maintained. Inefficient, time-intensive and badly-designed online offerings will immediately turn off the prospective consumer and be disastrous for brand integrity. Omni-channel success will mean integration across channels; this must be enabled by organisational adjustment and suitable supporting structures".

    About World Retail Congress Asia Pacific 2013:

    The World Retail Congress Asia Pacific 2013 will take place from 19th – 21st March 2013 in Marina Bay Sands, Singapore.

    Now in its third year, the World Retail Congress Asia Pacific is the premier event for global retailers trading in Asia Pacific countries and is a chance to review and debate the game-changing opportunities on the horizon. The World Retail Congress Asia Pacific is the only pan-retail event for senior executives in the industry and every year sees exclusive research unveiled in direct response to delegate information needs and interests.

    The World Retail Congress Asia Pacific 2013 will bring together over 600 of the most senior retail executives from across Asia Pacific as well as leading international brands and multinational retailers. A variety of informative and innovative learning opportunities will be centred on four core themes - Digital, Consumer, Market and Retail.

    World Retail Congress Asia Pacific is delighted to be working in partnership with the Singapore Retailers Association. SRA is a strong and unified group that promotes the interests of local, regional and international retailers. The World Retail Congress Asia Pacific 2013 will be the meeting place for this important group where retail leaders will share global market intelligence and insights into growth opportunities and trends in the Asia Pacific market.

    The World Retail Congress Asia Pacific will also be working closely with its co-sponsors Deloitte and MasterCard Worldwide. John Brown Media, Agility Global Integrated Logistics and GFK join the 2013 Congress as key partners.

    Confirmed Delegate Companies:

    Arundel Spar, Globe Telecom, Inc., DSG International Sourcing Limited, Shanghai Silk (Group) Brand Development Co Ltd, Galeries Lafayette, Defi Beijing Signage, Alliance Boots, City Super Group, UNGA International, Sacoor Brothers, Wing Tai Retail Management Pte Ltd, Yebhi.com, Worldwide Retail Store, Lindt & Sprungli (Asia-Pacific), Friedlander Sachs, Bata Shoe Organization, Wikimart, Tomei Consolidated Berhad, Dune International, Diva International, NTUC Fairprice Co-Operative Limited, Samsung Electronics Co, PT Matahari Putra Prima Tbk.

    Media contact:

    Pelham Bell Pottinger Asia
    Niall Archibald / Natalie Ng
    Tel : +65 6333 3449
    Fax : +65 6333 3446
    Mobile : +65 9450 7678 / +65 9061 7047
    Email : narchibald@pbp.asia / nng@pbp.asia

  • Coming soon: POPAI India's OMA Awards! Open or Close

    It's that time of the year when excellence is honoured with prestigious awards as POPAI (Point Of Purchase Advertising International) India gears up for its third edition of OMA (Outstanding Marketing at retail Achievements) awards which will be held on 21st February 2013 at Bombay Exhibition centre Mumbai under the aegis of In-Store Asia.

    This year the ceremony is touted to be in a much grander scale. The categories have expanded and so is the expected number of entrants. The most innovative and the most effective In-store retail displays will be recognised as they compete and fight for this coveted title.

    Globally recognised by the POP industry, POPAI India's OMA awards will bring in together the Brand Marketers, Retailers, Design firms, advertising agencies and the marketing industry.

    In total there will be in 15 categories as compared to last year when there were only 10 categories, covering all the aspects of retail marketing industry. The major change this year is that all the categories are classified in to 1) Modern Trade & 2) Traditional Trade. This classification will provide an opportunity to showcase creativity and recognition for the efforts on the industry platform.

    The general category covers all brands while a special category covers all innovation. A new category is introduced in special category, known as' Best Retail Activation' which will cover all the multi element campaigns, promotions and activations. The FMCG category is further classified in to four categories as 1) Food & Beverages; 2) Health Care & Personal Care; 3) Home Care; 4) Alcoholic Beverages, Tobacco & allied products, as per the industry requirement since POP plays a major role in the same.

    Each division will be awarded in each category with; 1 Gold, 1 Silver and 1 Merit.

    The OMA Award jury panel comprises brand marketers, retailers, shopper insights professionals and POP designers. The first phase of the judging has been completed online. Judges will evaluate contest entries using submitted images and Fact Card information (description). The second phase of judging is completed on the POPAI India show floor. All the shortlisted entries (by online judging) are displayed on the show floor and judges will evaluate these displayed entries for final result.

    The Last date of sending entries is 20 December, 2012.

  • POPAI India chart out path ahead to POP Industry Open or Close

    How best to tap the consumer and the shopper? What are the threats, possibilities and the weaknesses that the POP industry faces today? How best to leverage e-commerce? These were some of the questions taken up at the POPAI India Annual General Meeting held in Mumbai recently.

    The ninth Annual General Meeting of POPAI India was held on 6th July 2012 Friday at Hotel Orchid Mumbai. The event, which is organised and held by POPAI India to thrash out new plans and raise benchmarks for the industry, was well attended by the who's-who's of the POP industry.

    Guest speaker, M Subhranshu Singh, Visa Marketing Director of India & South Asia, shared with the POPAI members a list of key points regarding shopper marketing in his lively presentation on the 'Road ahead for the POP industry.' Mr. Shubranshu Singh was National Head - Customer Marketing at Diageo and also his experience within HUL has included large scale brand building & activation projects.

    Interestingly, he brought to light the ambiguity that exists in the terms 'shopper marketing' and 'consumer marketing'. According to him, while there is no clear definition distinguishing the two, it is also an indication for the industry to adopt new methods/tools to understand the consumer and the shopper.

    Towards the end of the session, Singh also highlighted some key factors in the industry that represented weaknesses, threats and possibilities. "Messaging and branding is lost due to overselling, and the consumer reality is that the new shopper is a cautious and social shopper. And hence their choices are led by many factors not considered by the POP industry," pointed out Singh and according to him, all these factors have to do with the increasing role of technology today: digitalization of consumers, their constants connect through the social networking sites and the emergence of e commerce.

    Singh was in fact quite vocal about the fact that e commerce is not being used to its full potential in India and that if the industry wants to create new standards, then ecommerce is an inevitability.

    Well, all in all, it was an engaging and insightful session that saw the POPAI members exchanging ideas on new innovations and possibilities for the future.

    In AGM a lot of good discussions and plans ahead were showcased. POPAI India is planning many new activities for future. The AGM also saw the formation of six new committees in the following areas:

    1.Public Relation & Marketing Communication
    2.Online Training Program
    3.Event and Activities
    4.Award Committee
    5.Shopper Marketing Insight
    6.Standard Operating Procedure (SOP)

  • Celebrating Outstanding Excellence Open or Close

    Point of Purchase Advertising International (POPAI) a world renowned Global association of Marketing at Retail has been holding the prestigious OMA (Outstanding Marketing-at-Retail Achievements) awards worldwide for past 54 years in various countries of the world. India witnessed it when the OMA awards got organized by POPAI INDIA on February 16th 2012 at Pragati Maidan, New Delhi under the aegis of In-Store Asia 2012.

    OMA awards recognize the most innovative, engaging and effective displays at retail, lifting sales and making displays enticing and products meaningful to shoppers. A prestigious panel of judges comprising of brand marketers, retailers, ad agency representatives, shopper insights professionals, and producers identified winners from a range of categories. This year the Jury included experts like:

    - Kaushik Mukherjee, Manager - Merchandising & Trade Communication ITC Ltd.
    - Sandeep Thangiah, Associate Vice President- Shopper & Customer Marketing, Kraft Foods.
    - Mansoor Siddiqi, Consultant.
    - Vishal Kapoor, Head Strategy & Design, Future Group.
    - Shibani Shourie, AVP Head – Marketing and VM MORE megastore - Aditya Birla Retail Limited.
    - Ashish Deshpande, Co-Founder Director, Elephant Strategy & Design.
    - Alok Agrawal, COO Cheil India / SW Asia Regional HQ.
    - Amit Ajwani, Managing Director – India, Saatchi & Saatchi X.
    - Rahul Saigal, Vice President, Ogilvy Action.

    The jury scrutinized the entries on various parameters ranging from ideation, innovativeness, end impact on shopper to list a few. A total of 108 entries were received from 22 companies, entries spanned across 10 categories from FMCG, lifestyle, telecom to entertainment toys and more. The jury went through two rounds of online judging. The first round rendered about 54 shortlists, from which 26 walked out as winners on the grand evening. 14 Merit and 10 Gold were given out and two trophies were given in the Display of the Year Category, which is the highest honor. The winners of this category were chosen from the Gold winners.

    The OMA awards has received a wide appreciation from more than 300 industry professionals present at award ceremony who raised a toast together to establishing and awarding the standards of excellence in Marketing-at-Retail. The event was supported by MAX flex & imaging systems Ltd.

    In all the event or OMA Awards India 2012 was about celebration, recognition, and the zest to continue the good work.

  • POPAI's OMA to happen @ In-Store Asia 2012 Open or Close

    It's time for the Indian POP service providers' community to walk up the pedestal of recognition as POPAI Outstanding Merchandising Achievement (OMA) Awards are here to stay. Post the resurrection of POPAI's India Chapter, one major step the association and its members have taken is to make OMA Awards happen here.

    Point of Purchase Advertising International- India (POPAI India) is hosting POPAI Outstanding Merchandising Achievement (OMA) Awards at In-Store Asia 2012, New Delhi on February 16, 2012.

    A really coveted title globally for the POP industry, POPAI's OMA Awards will recognize the most innovative and effective in-store and retail displays that lift sales and make products memorable and enticing to consumers. It will bring together Brand Marketers, Retailers, Design firms, Advertising agencies and the Marketing Industry as a whole.

    The categories include:

    I General Categories: (From 1 to 7)
    1. FMCG: Food & Grocery, Beverages, Liquor, Tobacco, Home Care, Personal Care, Health Care, etc.
    2. Lifestyle : Time wear, Eyewear, Luggage, Apparels, Footwear, Jewellery, etc.
    3. Cosmetics & Fragrances .
    4. CDIT (Consumer Durable & Information Technology) : White Goods, Computer Hardware, Computer Software, Telecommunication.
    5. Entertainment & Media: Books & Publications, Movies, Home Entertainment, Radio, Music.
    6. Automobile : Cars, Specialty Vehicles, tyres, Car Batteries, Accessories, Waxes & Washes, etc.
    7. Toys & Games

    II Special Category: (8 & 9) Entries can repeat in this category from any of the above entries. But additional entry fee has to be paid

    8. Signage : Illuminated & Non illuminated, Indoor & Outdoor
    9. Innovation & Technology:Units creating Shopper Engagement / Interaction.
    III Display of the Year

    10. Display of the Year (DOY) Display of Year is chosen from the Gold POPAI India OMA winners. (Not by entry) Display of the Year winners are chosen from among the gold winners in each division of the contest. A prestigious panel of judges comprised of producers, brand marketers and retailers will identify winners in a range of categories. The first round of judging is done online; the second round of judging is done in person, where judges evaluate the actual displays to formulate a final score.

    The deadline for the entries is 25th January, 2012. POPAI is the only trade association of the Marketing at-Retail industry dedicated to serving its members by promoting, protecting and advancing the broader interests of marketing at-retail through research, education, trade forums and legislative efforts, globally.

  • POPAI India resurrected Open or Close

    23rd September' 2011, under the guidance of Mr. Tom Harris, Chair - Global Chapter Development, POPAI Global witnessed the resurrection of POPAI's India Chapter. A meeting was held at Hyatt Regency, Mumbai which was attended by the key players of Point-of-Purchase industry. The agenda was to have an India Chapter of POPAI in place. The event was attended by 29 people. The day was steered by Tom Harris and Vasant Jante, Publisher, VJ Media Works who took the audience through the yesterday, today and tomorrow of POPAI in India. The day started with the discussion on the past of POPAI in India, the success and more so the failures that took place. After yester-years of POPAI were pondered on, the present was discussed where the fact that a need for an association is critical was secoded by every attendee. Post which, Tom Harris shared the guidelines and strategies on how the Indian Chapter can be driven and what all is essential.

    The fees for membership was also unanimously agreed upon to be Rs. 75, 000/-, for a year where the validity will be one year from the date of payment. This enthusiastic response culminated in the election of Board of Directors in the same meeting. POPAI India Chapter will have seven Board of Directors in place out of which two slots are kept empty for a Brand and Retailer to come on board. The other Board of Directors includes:

    - Vijay Mane, from Effex - He was later elected as the Chairman of POPAI India Chapter by the Board of Directors - Amit De, from Planet Design - He was later elected as the Vice Chairman of POPAI India Chapter by the Board of Directors - Vasant Jante, from VJ Media Works is the Honorary member and has been selected as the Company Secretary for POPAI India Chapter - Ragesh Bhatia from Rex Enterprises - Jasmine Grover from Studio Thorn

    Apart from the Board of Directors, there will be a set of Committee members who will further drive the agenda on specific grounds they are Design Merchandising Studio (DMS) - Mumbai, RAMMS (Mumbai), SAB Creations (Mumbai), Litmus (Mumbai), GMT (Mumbai), GH Graphics (Delhi) and GV Display (Delhi).

    The zest clearly indicated the will to have an active association in place that can take care of the common issues of the industry and drive it to the next level along with the active participation of brands and retailers.

    The Chapter is up and running and the membership is open. Keep looking up this space for more updates on POPAI India.